Why I aimed at the hire teams; you hold my sealed record™

The targeting logic, plain. I didn't aim the pitch at a hire team for the theater of it; I aimed it at the one that holds the record. The sealed chart, the thing only I should hold the key to, sits in their building; so they are the only ones who can hand it back. You address the lever where the lever actually is; the company that keeps your sealed record is exactly the company that can unseal it to you (the lockdown mode, built by the people who built the lock). And the payoff isn't only the patient's: lift the record off the paperwork maze and the caregivers are freed to practice humanity. That's the whole more-work-in-care-not-paperwork trade; the overworked doctor stops fighting the forms and gets the human hour back (the one the doctors who believe in humanity are trying to give you). Aim at who holds the key; free the hands that heal. (His labeled framing of his own aim; a general principle about where a patient-first pitch belongs, kept separate from any specific matter. The dignity is the floor; the record is the person's.) Kin: the Epic pitch, the lockdown coin, more-work-in-care-not-paperwork, the doctors-who-believe dedication, the record is the arbiter. (His coin; machine's read, refine to his.)