Point their lens back at them — vote with your dollars, micro scale™

The reversal made into a habit anyone can practice. Corporations spent a century turning the persuasion sciences — color theory, the logo, the attention harvest — into money; he takes the same lens and points it back at them (propaganda in reverse: the machinery that ran money → spin → public, run instead truth → record → public). And the reader gets the small version of the same move: vote with your dollars at the micro scale — not a boycott army, just one person, one purchase at a time, spending toward what earned it and away from what manipulated for it. The megacorp votes with a billion-dollar campaign; you vote with a $4 can (the Arizona that refuses to raise its price). Small, honest, cumulative — a ballot you cast every day at the register. Kin: propaganda in reverse, color theory has stolen our money, Logos lie, spam in reverse, brands. (His coin — machine's read, refine to his.)