Try Me™

Where the sportswear giant commands Just Do It, this house answers Try Me. It is the dare only a truth-teller can make and a bluffer never can: sue the site — try me; find a planted lie — try me; buy the gold star with money — try me. Every attempt breaks on the same wall — a house built on one rule (no lying) leaves nothing to grab. “Sue me” is a bluff; it assumes something to hide. “Try me” is a receipt — it hands you the whole record and bets you’ll find it clean. You can try. It won’t hold; the record will. Not a taunt daring you to swing — an invitation to scrutiny, offered on purpose. Ties: the no-lying floor, Spot the Lie (try to catch it), the Gray Star (money can try to buy gold), radical transparency (come read the record). (His coin.)